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Brand Architecture

Distinctive Brand Assets

+2

The Strategic Backbone Behind Brand Hierarchy Trees

Sep 11, 2024

•

12 min read

The Strategic Backbone Behind Brand Hierarchy Trees

How to grow a healthy brand tree, a betting app that understands its audience, and taking risks

Pedro Porto Alegre
Pedro Porto Alegre

Distinctive Brand Assets

+3

An Introduction To Brand Architecture

Aug 7, 2024

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10 min read

An Introduction To Brand Architecture

Managing brand portfolios, visit Oslo, Albert Camus

Pedro Porto Alegre
Pedro Porto Alegre

Category Entry Points

+5

What Is Your Product Hired To Do?

Jul 17, 2024

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9 min read

What Is Your Product Hired To Do?

Jobs to be done, barf bags, and customer acquisition

Pedro Porto Alegre
Pedro Porto Alegre

Category Entry Points

+4

Frequency Footprints: From Obscurity to Familiarity

Oct 25, 2023

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8 min read

Frequency Footprints: From Obscurity to Familiarity

A strategic dive into amplifying brand resonance through usage and purchase frequency.

Pedro Porto Alegre
Pedro Porto Alegre
Marketing Chronicles

Marketing Chronicles

"Strategic clarity in a noisy world" | A monthly dose of strategy and creativity for brands, agencies, and businesses — delivered on the second Wednesday of every month.


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